We Are Your Trusted Partner

We are working with some of the biggest supermarkets and stores in Turkey such as - Carrefour, Migros, LC Waikiki, and many more for years. PetCraft provides the best quality pet accessories for its partners. We manufacture and wholesale private label and white label pet accessories.

Who Are We?

PetCraft is a Turkey based company who manufactures private label and white label pet accessories. Our company was founded in 2018 in Istanbul, Turkey. Our goal is to help new businesses to establish their pet accessory collections and old businesses to enrich their selection. We do our best to maintain sustainable production and use as much recycled plastic and biodegradable materials as possible. We produce everything in our facility in Istanbul.

What We Do?

We are an ambitious professional team that creates high-quality, long-lasting, uniquely designed pet accessories. We manufacture a rich selection of pet accessories like pet toys, pet grooming equipment, pet beds, pet cages, pet transporters, collars, leashes etc. Every PetCraft item is handmade and we use the finest materials through our production process. Our hand-cut and handcrafted production style allow us to keen eye for every detail to create your finished product.

Why Establish Your Own Pet Accessory Brand?

The pet products industry is booming. Keeping pets is becoming more and more common in households and the industry trends show that these numbers will only grow in the next few years. Therefore, the chances to become successful at selling pet products has never been better. And we are here to help you do it!


Private Label vs. White Label
Pet Products


Private Label vs. White Label
Pet Products


Many new entrepreneurs that decide to enter the market get confused about whether private label or white label products work better for them. To answer is simply, it depends on your business, capital, the required launching speed, and other significant aspects.

Private Label Pet Products

A private label product is manufactured by a contract or third-party manufacturer and sold under a retailer’s brand name. As the retailer, you specify everything about the product – what goes in it, how it’s packaged, what the label looks like – and pay to have it produced and delivered to your store. This is in contrast to buying products from other companies with their brand names on them. For instance, we can customize a dog collar that you like based on your requirements and place your logo and tag on it.

You can customize the products are you like.

You can request products that fit in your brand identity and represents the values your company promotes.

Brand recognition - Successful private label pet products can help increase customer loyalty to your business since they can only find it in your store. This means that you will get regular customers, differentiate from the competitors, and make your brand more recognizable.

Launching your own pet accessory brand has never been easier. We help you with every step of the process from design to packaging. Our customer support team makes sure that you are in good hands. We work with short lead times. Contact us for a quote or if you have any questions.

White Label Pet Products

A white-label product is a generic product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress. White label products are sold by retailers with their own trademark but the products themselves are manufactured by a third party. Such a business model has its benefits compared to the manufacturing of private label pet products. White label pet products are often less expensive than a private label and you can introduce your products to the market faster than private label pet products.

Cost effective- White label pet products are cost-effective because you can choose an already existing formula if you do not have your own ingredients or design. Such products are produced in bulk, which helps to lower the price.

Faster, and more convenient- If you want to save money and time and reduce pressure choose white label pet products. Also, no product expertise is needed for white label goods.

Trusted Supplier of Private Labels

We work with worldwide famous retail chains like Carrefour. Our suppliment policy is based on trust and "on-time work".

Excellence In Our Craft

We have a team consisting of talented designers-masters who is working everyday to make our pets' lives happier.

Single Brand - Global Market

PetCraft is our single brand and we only focus on it. Single brand-global market!